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Dell Tredennick

Dell Tredennick has been professionally involved with environmental issues for over 30 years. Much of his work has been with the control and management of community waste streams as they relate to water supply, water quality, and air quality. He is very involved with municipal solid waste management, climate protection, renewable energy, and municipal biosolids beneficial re-use. Tredennick currently coordinates the Santa Rosa Build It Green Program and was recently elected to the Chairman post of the Build It Green Public Agency Council for Northern California.

Michael Stusser

Michael Stusser attended UC Santa Cruz in the '60s where he studied with master horticulturist Alan Chadwick. For the following 10 years he helped found three garden training centers still in operation today including Camp Joy Gardens in Boulder Creek, the Farallones institute in Occidental, (now OAEC) and the Agroecology program at UC Santa Cruz. Following studies in Japan he created Osmosis, a day spa featuring a detoxifying compost bath. Recently he has begun the Green Spa Network dedicated to bring sustainable design and operating practices to the spa industry and to promote the natural connections between personal well being, economic sustainability and the health of the planet.

Armando Navarro

Armando Navarro has over 25 years of professional experience in the fields of energy efficiency, renewable energy and green building. He is currently the Assistant Director of the Environmental Technology Center at Sonoma State University.

Mr. Navarro is also the Program Director of the Green Building Professional Certificate Program also at SSU. He has extensive experience in the development of education curriculum, project management, technical analysis and research. His professional associations include founding board member of the Redwood Empire Chapter, U.S. Green Building Council and technical advisor to the cities of Santa Rosa, Cotati, and Sebastopol Green Building programs.

Geof Syphers

Chief Sustainability Officer
Codding Enterprises.

Geof Syphers is responsible for defining the environmental and social sustainability goals, and overseeing the Codding Enterprise’s successful transition to “sustainable developer.” He began his career as a physicist, and then earned his combined masters degree in solar/nuclear engineering only to find out through trial-and-error that the technological aspects of sustainability were the easy ones. His focus shifted to creating new cultures that support change at the same time he founded KEMA’s green building consulting business in 1998. He has advised more than 40 governments and 100 companies on creating positive cultures.

Tom Thomas

Assistant Professor
College of Business at SFSU.

Tom Thomas teaches in the area of the Social, Political, Ethical and Legal Environment of Business. He began his academic career as an assistant professor in the University of Washington's School of Business Administration, where he spent eight years teaching Environmental Management and the Politics of Business Regulation. While there, he co-founded the first MBA Environmental Management program in the U.S.

Thomas received both his Ph.D. (in Business & Public Policy) and his MBA from University of California, Berkeley.

Jeff Slye

CEO (Chief Evolution Officer)
Business Evolution Consulting

Jeff Slye is considered a specialist in shaping and guiding organizations to initiate and adopt environmental programs. He has created and led ‘greening’ programs for over 70 hotels and restaurants across the United States and Canada and was the strategic advisor to the National Restaurant Association’s effort to undertake a sustainability agenda for the restaurant industry. Mr. Slye emphasizes a ‘business friendly’ approach and recognizes organizations have different brand, image, quality, and financial sensitivities and requirements when embracing an environmental program.

Murray Silverman

, Professor of Management, San Francisco State University;
Murray Silverman teaches in the areas of Business & Society, Strategic Management, and Business & the Natural Environment. A primary focus of his teaching and research has been the impact of business organizations on the natural environment and what they are doing and can do to become more environmentally sustainable. In 1995, he developed a graduate seminar –Business Management and Environmental Leadership. In 2000, he developed an undergraduate course – The Greening of Business – that is a General Studies course, an elective for College of Business students, and an elective for Environmental Studies majors.

Peter Hoberg

Director of Business Development
Renewable Energy Resources, Inc.

Peter Hoberg has over 20 years’ experience in marketing, business development and application engineering at Hewlett-Packard and Agilent Technologies. He has taught sustainability courses to Agilent employees.

Hoberg serves on the steering committee for the Sonoma County Business Environmental Alliance, an organization devoted to helping businesses realize the economic benefits of responsible environmental practices, and is on the board of the Rotary Club of Santa Rosa Sunrise, a community service organization.

Lawrence Axil Comras


Lawrence “Axil” Comras is Founder and President of, the country's oldest online store for exclusively green products. Comras is also a greener of homes and places where people learn how to go green. He has helped green yoga studios such as Jivamukti in New York City, and spas such as Osmosis in Freestone, CA With an emphasis on built environments, Comras has been leading Heal Your Home workshops that focus on the home as the spark for personal and social transformation since 1999.

Kinley Campbell

Sonoma County Environmental Business Alliance

In 1995, Sonoma County Board of Supervisor created the Sonoma County Environmental Business Task Force, a committee comprised of business, environment and government representatives. The Task Force recommended the formation of the Business Environmental Alliance (BEA) to implement an integrated program of voluntary responsible environmental practices by local business.

This business-driven community partnership coordinated by the Sonoma County Economic Development Board, centers on the use of business-to-business communication to promote voluntary responsible environmental practices as a means toward economic profitability. The Board for the BEA is made up of 14 local businesspeople who are dedicated to developing tools and spreading the word about sound environmental practices.

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