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Syndicate contentGil Friend

Gil Friend

Natural Logic, Inc.

Gil Friend is a systems ecologist and business strategist with 35 years experience in business, communications and environmental innovation. He is founder, president & CEO of Natural Logic Inc, which provides advisory services in strategy, design, operations and information systems to help clients build economic advantage through exceptional environmental performance. He developed and has delivered the Measuring What Matters sustainability indicators workshop to companies in a variety of industries, including high technology, food processing, and energy utilities. Friend is a founding board member of the Sustainable Business Alliance, the California Sustainable Business Council, and the Institute for Global Communications, and was Co-founder and Co-Director of the Institute for Local Self-Reliance.

Measuring What Matters: Generative Feedback Systems

May 4, 10:30AM

Just as Prius drivers inevitably change their driving habits in response to their dashboard’s real time energy performance readouts, generative feedback -- dynamic information on "how are we doing" -- can improve performance. The generative feed back systems approach combined with sustainability indicators can serve businesses, business associations, and communities; change the paradigm of environmental and economic reporting; and help us all create the change we wish to see in the world.

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